Seller financing, often referred to as a vendor take-back (VTB) in Canada, has become a strategic tool for entrepreneurs acquiring small and medium-sized businesses. In the Canadian context, where traditional bank financing requires buyers to contribute a significant portion of the purchase price, seller financing can bridge the gap between available capital and the total acquisition cost.
What is Seller Financing?
Seller financing involves the seller of a business providing a loan to the buyer for a portion of the purchase price. This loan is typically structured as a promissory note, with agreed-upon terms for repayment, including interest rates and amortization periods. In Canada, seller financing is commonly used in transactions involving small and medium-sized businesses, particularly when buyers may not have sufficient capital to meet traditional financing requirements.
Key Terms in Seller Financing
Standby Periods
- Full Standby: The seller agrees to defer all payments (both principal and interest) for a specified period, often aligning with the terms of senior debt. This arrangement can make the deal more attractive to lenders by reducing immediate cash flow pressures on the buyer.
- Partial Standby: The seller allows for interest-only payments during the initial period, with principal repayments commencing later. This provides the seller with some income while still offering the buyer flexibility.
Amortization Periods
In Canada, seller notes typically have amortization periods ranging from 5 to 7 years. While longer terms, such as 10 years, are becoming more common, they are often supplemented with junior debt at higher interest rates to fill the financing gap.
When is Seller Financing Most Utilized?
Seller financing is particularly prevalent in transactions involving businesses with annual EBITDA under $2 million. In such cases, traditional bank financing may not cover the entire purchase price, and seller financing becomes a crucial component to completing the deal.
Typical Structure of Seller Notes
- Percentage of Purchase Price: Seller notes often constitute 10% to 25% of the total purchase price. In deals without bank financing, this can range from 30% to 70%, depending on negotiations.
- Interest Rates: Interest rates on seller notes in Canada typically range from 4% to 10%, reflecting the risk profile of the transaction and the parties involved.
- Repayment Structures: Common repayment structures include interest-only payments with a balloon payment at maturity, deferred interest (Paid-In-Kind), or fully amortized payments over the loan term.
- Forgivable Terms: Seller notes can include forgivable features, where repayment obligations are contingent on the business meeting certain post-closing financial metrics. These terms can protect buyers if the business underperforms or if material misrepresentations are uncovered.
Benefits and Risks
For Buyers
- Reduced Upfront Capital: Seller financing allows buyers to acquire businesses with less initial capital, making acquisitions more accessible.
- Flexible Terms: Negotiated terms can align with the buyer’s cash flow projections, reducing financial strain during the transition period.
For Sellers
- Expanded Buyer Pool: Offering financing can attract more potential buyers, particularly those who may not qualify for traditional financing.
- Continued Income Stream: Sellers receive ongoing payments with interest, potentially increasing the total return from the sale.
Risks
- Buyer Default: If the buyer fails to meet repayment obligations, the seller may face financial losses.
- Business Performance: The success of the seller note is tied to the continued performance of the business under new ownership.
Seller Notes vs Earnouts
Understanding the distinction between seller notes and earnouts is critical for both buyers and sellers:
- Seller Note: A debt instrument that generally carries fixed repayment terms and interest accrual, yet can be structured with flexible or even forgivable elements—for example, interest‑only periods, partial/full standby, or milestone‑based forgiveness. Because it is negotiated upfront, the seller note usually ranks ahead of any contingent earn‑out payments, but its exact priority and protections are fully negotiable.
- Earnout: An earnout is a contingent payment that depends on the business meeting specific post-closing performance targets (e.g., revenue or EBITDA). If the business underperforms, the seller may receive less or nothing. It aligns incentives but adds complexity and risk for the seller.
If you’d like a full side‑by‑side breakdown, check out our detailed comparison table here → Seller Notes vs Earn‑outs.
Key Take‑away:
Seller notes behave like debt but can be sculpted with forgivable or standby features to share risk, while earn‑outs are wholly performance‑based, shifting more risk to the seller and easing early‑stage cash‑flow pressure on the buyer. In many Canadian SMB deals, the most balanced structures blend a modest seller note (for financing support) and a targeted earn‑out (for valuation alignment).
Conclusion
Seller financing is a powerful, versatile tool in the Canadian business‑acquisition landscape. With thoughtful structuring—using standby periods, forgivable clauses, and balanced risk‑sharing—buyers can bridge capital gaps while sellers potentially realize higher long‑term value. By understanding and negotiating seller notes effectively, both parties unlock transactions that might otherwise be out of reach, ensuring smoother transitions and a greater chance of sustained success for the business.
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Disclaimer: The information provided in this blog post is for general informational and educational purposes only and does not constitute legal, financial, or investment advice. Every business situation is unique, and regulations vary by jurisdiction. Therefore, you should seek professional guidance tailored to your personal circumstances. Neither the author nor any associated parties accept any liability for loss or damage resulting from the reliance on or use of this information.

